THE SURREALIST ILLUSTRATION OF THE BRAND’S PACKAGING PLAYS WITH ABSURDIST PLOTS IN WHICH A LEMON "TURNED ON" BY A HOP TURNS INTO A FLYING COMET, A QUADCOPTER, A PERFECT SUBSTITUTE FOR A FAN ON A HOT DAY, AND INTO A REAL VEHICLE.
THE RADLER'S ILLUSTRATIVE VISUAL LANGUAGE COMES TO LIFE IN ANIMATION AND SPEWS OUT LITERS OF POSITIVE CHEER.