Customer: Lotus Themes is an authorized Zendesk solution provider that specializes in design and customization for Zendesk Guide.
Product: Ready-made customizable themes for Zendesk help centers.
Target markets: the USA and Europe.
Challenge: In-house managers communicate and guide generated leads through the purchase funnel. At a certain moment, customers exit the funnel without making a sales transaction, either at the first interaction or at checkout. The communication goes only through the managers. No email marketing campaigns have been used before.