ОДИН МОМЕНТ
Скоро здесь будет английская версия,
а пока только русская
а пока только русская
Customer: Lotus Themes is an authorized Zendesk solution provider that specializes in design and customization for Zendesk Guide.
Product: Ready-made customizable themes for Zendesk help centers.
Target markets: the USA and Europe.
Challenge: In-house managers communicate and guide generated leads through the purchase funnel. At a certain moment, customers exit the funnel without making a sales transaction, either at the first interaction or at checkout. The communication goes only through the managers. No email marketing campaigns have been used before.
Product: Ready-made customizable themes for Zendesk help centers.
Target markets: the USA and Europe.
Challenge: In-house managers communicate and guide generated leads through the purchase funnel. At a certain moment, customers exit the funnel without making a sales transaction, either at the first interaction or at checkout. The communication goes only through the managers. No email marketing campaigns have been used before.
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TASK: DEVELOPMENT OF AN EMAIL MARKETING CAMPAIGN TO ENGAGE THE LOST LEADS.
THE EMAIL MARKETING CAMPAIGN HAD SEVERAL GOALS:
THE EMAIL MARKETING CAMPAIGN HAD SEVERAL GOALS:
- TO RETURN CUSTOMERS THROUGH THE RELIEF OF THEIR PAINS AND MEET THEIR NEEDS
- TO REPRESENT LOTUSTHEMES AS A LEADING EXPERT IN THIS FIELD
- TO IMPROVE THE COMPANY IMAGE AND ENHANCE THE CUSTOMER’S LOYALTY
- TO INTRODUCE THE READY-MADE SOLUTION AS A LIFELINE TECHNOLOGY
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WHAT WE HAVE DONE:
– SET UP AN EMAIL MARKETING SERVICE
– SET UP THE POSTMASTERS AND DNS RECORDS
– WARMED UP THE DOMAIN
– CREATED A COORDINATED SET WITH SEVEN EMAILS SOLVING THE PAINS AND ELIMINATING THE FEARS OF THE BRAND CONSUMERS, AND TELLING ITS SUCCESS STORIES
– DESIGNED THE EMAIL TEMPLATE
– BUILT A DESIGN STRATEGY. EARLIER ONLY MANAGERS CONTACTED THE CONSUMERS. THERE WAS NO NEED TO DESIGN SOMETHING. WE DECIDED TO START WITH MINIMAL DESIGN AND ADD NEW ELEMENTS TO EVERY NEXT EMAIL
– DEVELOPED A LAYOUT AND SENT THE MAILING LIST
– SET UP AN EMAIL MARKETING SERVICE
– SET UP THE POSTMASTERS AND DNS RECORDS
– WARMED UP THE DOMAIN
– CREATED A COORDINATED SET WITH SEVEN EMAILS SOLVING THE PAINS AND ELIMINATING THE FEARS OF THE BRAND CONSUMERS, AND TELLING ITS SUCCESS STORIES
– DESIGNED THE EMAIL TEMPLATE
– BUILT A DESIGN STRATEGY. EARLIER ONLY MANAGERS CONTACTED THE CONSUMERS. THERE WAS NO NEED TO DESIGN SOMETHING. WE DECIDED TO START WITH MINIMAL DESIGN AND ADD NEW ELEMENTS TO EVERY NEXT EMAIL
– DEVELOPED A LAYOUT AND SENT THE MAILING LIST
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NEXT PROJECT
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ALL CASES
ОДИН МОМЕНТ
Скоро здесь будет английская версия,
а пока только русская
а пока только русская