Semrush.Trends is a competitive intelligence solution that helps businesses to reveal market trends and competitive insights – FOR ANY WEBSITE; INDUSTRY OR MARKET – for 190 countries.
Task: Explain to potential customers how the service works and what it is for.
Result: DURING BRAINSTORMING, WE came up with an idea to use metaphors as a main visual language. Character’s emotions are conveyed through the color PALETTE and individual body parts such as hands and eyes. We also used basic shapes and objects to keep the story simple and clear.