THE COGWHEEL BRAND MARK IS THE MAIN MARKER OF THE IDEA OF IDENTITY AND CONSTRUCTS A FULL-FLEDGED BASIS FOR THE VISUAL LANGUAGE OF THE BRAND.
IT ALLOWS THE CREATION OF INVENTIVE LINES OF COMMUNICATION AND WORKS ON THE PRINCIPLE OF THE TYPOGRAPHIC FOOTNOTE-ASTERISK, DEFINING THE PRINCIPLE OF PLACEMENT OF PHRASES, SLOGANS, AND DESCRIPTORS.