HARD ROCK RESIDIENCE DAVOS

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PRODUCTION

SCOPE OF WORK

- Digital booklet
- Icon set
- Adaptive

DESIGN

HARD ROCK HOTEL DAVOS IS PART OF THE INTERNATIONAL HARD ROCK HOTEL CHAIN AND IS LOCATED IN THE SWISS ALPS.

IN ADDITION TO THE HOTEL THE HOTEL COMPLEX INCLUDES
31 RESIDENCES – SERVICED APARTMENTS WITH ACCESS TO ALL HARD ROCK ENTERTAINMENT AND SERVICES.

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AS ONE OF THE PREPARATORY STAGES BEFORE THE LAUNCH OF THE FULL-SCALE PROMOTION, THE BRAND APPROACHED US TO DEVELOP IMAGE BROCHURES CONVEYING A HIGH-QUALITY PRESENTATION OF RESIDENCES BOTH TO THE BUSINESS SEGMENT OF BUYERS (INVESTMENT) AND TO APPLICANTS FOR REAL ESTATE FOR RESIDENCE (2ND HOME).

TO SOLVE THIS PROBLEM, WE PREPARED DIGITAL MEDIA THAT WORK IN BOTH PRINT AND DIGITAL FORMATS.

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WHEN WORKING WITH THE GLOBAL HARD ROCK GUIDES, WE SLIGHTLY ADJUSTED THE OVERALL VISUAL LANGUAGE OF THE BRAND WITH MODERN TRENDS IN INFO-ILLUSTRATION BUT DID NOT GO BEYOND THEIR ESTABLISHED IDENTITY.

WE ALSO FORMULATED THE PRINCIPLES OF ASSEMBLING INFOGRAPHICS, RETHOUGHT THE WORK WITH HEADLINES, LAYOUT, TYPOGRAPHY, AND PHOTO IMAGES, AND CREATED A SET OF ICONS TO ILLUSTRATE THE BENEFITS OF THE APARTMENT HOTEL.

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NEXT PROJECT

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