- SKU
- Brandbook
- AD Media

IMPART

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PRODUCTION

SCOPE OF WORK

- Logo
- Corporate identity
- Website conception

DESIGN

- SKU
- Brandbook
- AD Media

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PRODUCTION

SCOPE OF WORK

- Logo
- Corporate identity
- Website conception

DESIGN

IMPART

IMPART IS A SUPPLIER OF SPARE PARTS AND LUBRICANTS FOR FOREIGN BRANDS OF MINING AND CONSTRUCTION EQUIPMENT.

THE COMPANY OPERATES IN THE CONSERVATIVE SPECIAL EQUIPMENT MARKET BUT STANDS OUT FROM OTHER PARTS RESELLERS BY ITS SERVICE APPROACH, WHICH IS BASED ON CAREFUL SUPPLIER SELECTION AND CUSTOMER-CENTRICITY.

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IMPART APPROACHED US TO CREATE A COMPREHENSIVE IDENTITY THAT WOULD MAKE THE BRAND STAND OUT AGAINST THE STANDARD BLUE AND ORANGE PALETTE OF ITS COMPETITORS.

WE DECIDED TO CREATE AN ABSTRACT/COLLAGING, BRAND IN BLACK AND WHITE, PERFECTLY EMPHASIZING THE INDUSTRIAL SPECIFICS OF THE BUSINESS AND ADDING AN AVANT-GARDE TONE TO IT.

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WE USE THREE BASIC STYLING ELEMENTS TO CREATE A VISUAL LANGUAGE FOR THE IMPART BRAND:

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02

01

ABSTRACT TEXTURE

03

Abstract texturing, as if imitating a macro-shooting of details, processes, and materials, is a kind of metaphor for the work of technogenics and the texture of production.

COLLAGE DUPLEX

Illustrative, collage images of the transition of "small into the whole" and "object into global" — a colorful compositional technique for creating advertising key-views, social media postings, and corporate posters.

MODUL GRID

It determines the compositional logic of the carrier and meets the idea of systemic business, creating a kind of "containers" for text, images, and graphics. It is easy to use, it is malleable, and it can take many forms.

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